•2 years
Why did TVN recently help Konfederacja by broadcasting a shortened version of the film about Konfederacja?
TVN has produced a feature about the Confederation party - strongly attacking the Confederation titled "Dark Specter". The film was, of course, a element of the political fight, but TVN placed it behind a paywall. So it was only available for devoted TVN viewers - mostly Civic Coalition (KO) voters. TVN also made a condensed version of the film - accessible to everyone. However, in this summary, the main message that resonated was that the Confederation is filled with idiots because they want simple and low taxes, while taxes need to be complex and high. The Confederation liked this summary so much that they massively shared it on their profiles. As a result, maybe around 100,000 people watched the entire film, while the summary reached over a million. In other words, the Confederation received a free advertising campaign from TVN, possibly worth millions of Polish zlotys. And the question is: why did they do it?
TVN has produced a feature about the Confederation party - strongly attacking the Confederation titled "Dark Specter". The film was, of course, a element of the political fight, but TVN placed it behind a paywall. So it was only available for devoted TVN viewers - mostly Civic Coalition (KO) voters. TVN also made a condensed version of the film - accessible to everyone. However, in this summary, the main message that resonated was that the Confederation is filled with idiots because they want simple and low taxes, while taxes need to be complex and high. The Confederation liked this summary so much that they massively shared it on their profiles. As a result, maybe around 100,000 people watched the entire film, while the summary reached over a million. In other words, the Confederation received a free advertising campaign from TVN, possibly worth millions of Polish zlotys. And the question is: why did they do it?
Show original content
1 user upvote it!
3 answers