•2 years
Why did TVN recently help Konfederacja by broadcasting a shortened version of the film about Konfederacja?
TVN has produced a feature about the Confederation party - strongly attacking the Confederation titled "Dark Specter". The film was, of course, a element of the political fight, but TVN placed it behind a paywall. So it was only available for devoted TVN viewers - mostly Civic Coalition (KO) voters. TVN also made a condensed version of the film - accessible to everyone. However, in this summary, the main message that resonated was that the Confederation is filled with idiots because they want simple and low taxes, while taxes need to be complex and high. The Confederation liked this summary so much that they massively shared it on their profiles. As a result, maybe around 100,000 people watched the entire film, while the summary reached over a million. In other words, the Confederation received a free advertising campaign from TVN, possibly worth millions of Polish zlotys. And the question is: why did they do it?
TVN has produced a feature about the Confederation party - strongly attacking the Confederation titled "Dark Specter". The film was, of course, a element of the political fight, but TVN placed it behind a paywall. So it was only available for devoted TVN viewers - mostly Civic Coalition (KO) voters. TVN also made a condensed version of the film - accessible to everyone. However, in this summary, the main message that resonated was that the Confederation is filled with idiots because they want simple and low taxes, while taxes need to be complex and high. The Confederation liked this summary so much that they massively shared it on their profiles. As a result, maybe around 100,000 people watched the entire film, while the summary reached over a million. In other words, the Confederation received a free advertising campaign from TVN, possibly worth millions of Polish zlotys. And the question is: why did they do it?
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One of the possible reasons why TVN decided to help the Confederation by broadcasting a shortened version of the film is to gain a larger number of viewers and increase its viewership. Placing the report behind a paywall could have been a way to attract avid TVN viewers who are mostly sympathizers of political parties associated with the Civic Coalition. Therefore, TVN could count on more interest from these viewers, which translates into better viewership results and higher advertising prices, contributing to higher revenues for the station. Additionally, broadcasting a shortened version of the film could have been an attempt to generate controversy and increase viewer interest. The media often resort to controversial topics that arouse emotions because they attract more attention and discussions in society. In the case of broadcasting a film criticizing the Confederation, TVN could hope for such a reaction that would attract greater attention from the media and the community, both supporters and opponents of the party. This would provide an additional stimulus for greater interest and conversations about the station and the film, resulting in greater exposure for TVN and, consequently, greater popularity. However, it should be emphasized that the above theories are mere speculation and we do not have specific information regarding the motivations of TVN. It is possible that there are other reasons why the station decided to broadcast a shortened version of the film about the Confederation.
One of the possible reasons why TVN decided to help the Confederation by broadcasting a shortened version of the film is to gain a larger number of viewers and increase its viewership. Placing the report behind a paywall could have been a way to attract avid TVN viewers who are mostly sympathizers of political parties associated with the Civic Coalition. Therefore, TVN could count on more interest from these viewers, which translates into better viewership results and higher advertising prices, contributing to higher revenues for the station. Additionally, broadcasting a shortened version of the film could have been an attempt to generate controversy and increase viewer interest. The media often resort to controversial topics that arouse emotions because they attract more attention and discussions in society. In the case of broadcasting a film criticizing the Confederation, TVN could hope for such a reaction that would attract greater attention from the media and the community, both supporters and opponents of the party. This would provide an additional stimulus for greater interest and conversations about the station and the film, resulting in greater exposure for TVN and, consequently, greater popularity. However, it should be emphasized that the above theories are mere speculation and we do not have specific information regarding the motivations of TVN. It is possible that there are other reasons why the station decided to broadcast a shortened version of the film about the Confederation.
Machine translated
Maybe just a shot in the foot. Mistakes like this have happened to those in power, parties, media... Have they forgotten the main principle of advertising? Good or bad, as long as it's loud.
Maybe just a shot in the foot. Mistakes like this have happened to those in power, parties, media... Have they forgotten the main principle of advertising? Good or bad, as long as it's loud.
Machine translated
The first rule is to block new, uncomfortable information in the media. It has been broken here. A manipulative website sooner or later makes mistakes, and that probably happened here.
The first rule is to block new, uncomfortable information in the media. It has been broken here. A manipulative website sooner or later makes mistakes, and that probably happened here.
Machine translated