Cryptocurrency trust by banks - what for?

Recently, many banks have started offering cryptocurrency trust services. Only I am asking what for? What is the point of this, since anyone can keep their private keys on their own. Can the bank actually protect our cryptocurrencies better?

Recently, many banks have started offering cryptocurrency trust services. Only I am asking what for? What is the point of this, since anyone can keep their private keys on their own. Can the bank actually protect our cryptocurrencies better?

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