5 simple methods to become a recognized expert in your niche...
5 simple methods to become a recognized expert in your niche:
The magic triangle: A perfect product is not enough to dethrone the leader in the industry. A better business model is also not sufficient. For customers to truly notice it, you must name and assign to yourself a new problem, your new solution, and the promised change that your customers will feel.
Superconsumers: Increasing the number of customers is not the most effective way to grow a business. You are looking for your “Supers” – customers fascinated by your industry who spend 30-70% more than the average customer. They can ignite word-of-mouth marketing.
Brand language: For word-of-mouth marketing to work, you need to provide Supers with the right words to convey your idea. The old solution has problem X, but the new version unlocks solution Y. This way, users gain change Z. Without such language, the idea will not “click”.
Super in one, super in many: If your Supers are interested in, for example, “collector shark flip-flops,” they will probably also be eager to reach for care products, displays, or collector tracksuits and sweatshirts. This is how you can increase revenue.
Neglected segments and comparative marketing: When you notice that similar areas are being neglected, take advantage of it. Educate Supers about your new solution. Give them the language to call the old solution “outdated,” and then point out its shortcomings.
5 simple methods to become a recognized expert in your niche:
The magic triangle: A perfect product is not enough to dethrone the leader in the industry. A better business model is also not sufficient. For customers to truly notice it, you must name and assign to yourself a new problem, your new solution, and the promised change that your customers will feel.
Superconsumers: Increasing the number of customers is not the most effective way to grow a business. You are looking for your “Supers” – customers fascinated by your industry who spend 30-70% more than the average customer. They can ignite word-of-mouth marketing.
Brand language: For word-of-mouth marketing to work, you need to provide Supers with the right words to convey your idea. The old solution has problem X, but the new version unlocks solution Y. This way, users gain change Z. Without such language, the idea will not “click”.
Super in one, super in many: If your Supers are interested in, for example, “collector shark flip-flops,” they will probably also be eager to reach for care products, displays, or collector tracksuits and sweatshirts. This is how you can increase revenue.
Neglected segments and comparative marketing: When you notice that similar areas are being neglected, take advantage of it. Educate Supers about your new solution. Give them the language to call the old solution “outdated,” and then point out its shortcomings.
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