Marketing of Open Horizons: How Smallness and Niche Lead to Great Success

Marketing of the "Open Horizon" is an innovative strategy that moves away from traditional direct marketing methods based on direct offers and coercion. In a world dominated by artificial intelligence and a race for results, creators are increasingly seeking alternative, less intrusive forms of communication with customers.

The best marketing is the one that is almost invisible, and the customer feels that they are making the right choice.

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In the era of the Internet, being small and niche can turn out to be a huge advantage. The example of Kat Norton, known as Miss Excel, shows how fun and passion can lead to success in a niche industry. Her online courses on Excel, presented in an entertaining way, have brought her an empire worth millions of dollars.

Crucially, she started with a small group of enthusiasts whose engagement allowed her to grow her business. This is an example of how **combining niche interests with online potential** can lead to great successes, even in such specific fields as spreadsheets.

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Derek Thompson, comparing the Internet to Tokyo, points out the paradox of scale – to succeed, you have to start small.

In Tokyo, you will find stores selling vinyl records from the 70s and whiskey from the 80s – things impossible to maintain in a small town, but in a metropolis where millions of people live, it is very much possible.

The Internet works on a similar principle – you can focus on a niche and achieve success on a global scale by meeting the needs of a specific group of customers.

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It is this niche at a large scale that is the key to the success of creators. Kevin Kelly said that to achieve success, you don’t need millions of fans – just a thousand true fans who are dedicated to your work and ready to support you.

Thanks to the Internet and digital technologies, creators have direct contact with their fans, which allows for building strong, lasting relationships.

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The entire article shows how important it is to move away from mass marketing in favor of a more personal approach that creates long-term customer engagement. The future lies in recognizing niches, building relationships with true fans, and creating value in an authentic way.

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Do you want to learn more about the "Open Horizon" marketing strategy and how you can apply it in your business?

Read the full text and discover the full potential of this innovative concept: https://ebiznesdlakazdego.pl/czesc-ii-marketing-otwartego-horyzontu/