Effect Zeigarnik - curiosity
An interesting fact in the field of time management is the so-called "Zeigarnik effect". The name comes from the surname of the Russian psychologist Bluma Zeigarnik, who noticed that people tend to remember tasks that remain unfinished. In other words, when we start doing something and then leave it unfinished, our mind still focuses on that activity, which can lead to feelings of tension or anxiety until the task is completed. This effect is often used in marketing and advertising to attract consumers' attention by leaving certain aspects unfinished, making them want to learn more or make a purchase.
Zeigarnik effect - application
Example 1
If you keep postponing the start of a big project, a major task because the amount of work overwhelms you... plan the first 5 minutes.
You will spend (at the beginning) just a moment on it.
You will open a magical loop in your brain that will not let you rest and you will quickly go back to the task to feel relief from its completion.
It's like reading a novel. You want to know the end.
Example 2
When you send an invitation to an internal training, in the title of the invitation provide only a fragment of information about what it will be about, to arouse curiosity and not reveal everything.
EXAMPLE
"How to set annual goals? A new method that works for the world's largest companies"
Example 3
When you need to learn a new process, read and memorize a new procedure, then... (and there will be no revelation here), spread out the learning over time. Interrupt in the middle. Allow the mind to rest. Hold a piece of knowledge in short-term memory before completing the learning. Knowledge will be reinforced during breaks. In short... avoid student syndrome.
The Pomodoro Technique will be helpful in using the Zeigarnik effect, which involves regular breaks in work and dividing tasks into time blocks. Here I refer you to our first time management basics course.
Zeigarnik effect - threats
The space in short-term memory is limited. If you open too many loops, you won't be able to remember anything. Therefore, switching from task to task every 2 minutes will result in not completing anything. Multitasking is not healthy for our brain and productivity. Bluma Zeigarnik mentions this.
An interesting fact in the field of time management is the so-called "Zeigarnik effect". The name comes from the surname of the Russian psychologist Bluma Zeigarnik, who noticed that people tend to remember tasks that remain unfinished. In other words, when we start doing something and then leave it unfinished, our mind still focuses on that activity, which can lead to feelings of tension or anxiety until the task is completed. This effect is often used in marketing and advertising to attract consumers' attention by leaving certain aspects unfinished, making them want to learn more or make a purchase.
Zeigarnik effect - application
Example 1
If you keep postponing the start of a big project, a major task because the amount of work overwhelms you... plan the first 5 minutes.
You will spend (at the beginning) just a moment on it.
You will open a magical loop in your brain that will not let you rest and you will quickly go back to the task to feel relief from its completion.
It's like reading a novel. You want to know the end.
Example 2
When you send an invitation to an internal training, in the title of the invitation provide only a fragment of information about what it will be about, to arouse curiosity and not reveal everything.
EXAMPLE
"How to set annual goals? A new method that works for the world's largest companies"
Example 3
When you need to learn a new process, read and memorize a new procedure, then... (and there will be no revelation here), spread out the learning over time. Interrupt in the middle. Allow the mind to rest. Hold a piece of knowledge in short-term memory before completing the learning. Knowledge will be reinforced during breaks. In short... avoid student syndrome.
The Pomodoro Technique will be helpful in using the Zeigarnik effect, which involves regular breaks in work and dividing tasks into time blocks. Here I refer you to our first time management basics course.
Zeigarnik effect - threats
The space in short-term memory is limited. If you open too many loops, you won't be able to remember anything. Therefore, switching from task to task every 2 minutes will result in not completing anything. Multitasking is not healthy for our brain and productivity. Bluma Zeigarnik mentions this.
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