In short: advertising all of the drugs, including alcohol, should be illegal. I don't mean all psychoactive substances should be illegal but advertising them is a different story.

If you constantly see an advertise (whatever it's related to), you think of it whether you want it or not.
For example: Some time ago I decided not to upgrade CPU in my machine as it would make no noticeable difference for money spent. I had the model added to observed ones.

It was showing up often. Because of that I was thinking about purchase again and again - until I removed the CPU model from observed ones and I was no longer exposed to it.

Advertising increases sell. It increases the number of people using alcohol, so it also increases number of people overdoing it and getting addicted.
Alcohol is the number 1 drug causing most harm in society. Most crimes are made under influence of alcohol and the list of bad things it causes is long. If it was invented lately, it would be illegal. And yet it's advertised everywhere.

When you go to any shop - you're exposed to it.

Every adult is responsible for using the substance in a proper manner, but why increase the number of people using it and overdoing it?

Reklamy alkoholu w przestrzeni publicznej