ما هو الـ PIVOT؟

PIVOT, i.e. a change with a rotation of 180 degrees, is a sports term. The pivot maneuver has already improved the development of many startups, the most of which are YouTube and Twitter - and these are only the best known. Pivot is already the norm on the startup investment market and concerns, for example, a product or tokenization.

Not everyone remembers that YouTube's product and financial line strategy was based on paid video business cards in order to send matrimonial offers. When the market of users and subscribers did not spark, the management of the company just made a pivot, that is, changed the product direction and financial principles of the portal by 180 degrees. The product was opened to all possible users with a free formula for any video. Pivot brought the portal to the top and the patience of investors was rewarded with billions in profits.

Twitter's pivot was also a gigantic twist, which turned from a boring Odeo application (mp3 voice files) into a 300 character podcast portal. Cross-shared short messages across millions of accounts have not only kept Twitter in business but have generated billions of smart market players.

When a pivot concerns financing a startup, for example its tokenization, it is usually about managing the coin's rate or defending it against a rate discount, when the startup has no sources to finance its buyout.

Then the token is reset, i.e. a smart contract with a new ticker is issued with a bonus. It can be, for example, a better solution to protect the token, such as anti-bots or limiting the front running, which limits the intervention of speculation on the course by daily traders (it is detected by a special script, such as in the modern Synaps Network)

Pivot was on the list of good startup practices.

A change strategy is an important element of the work of every company, not only startups, assumptions are fundamental for a business plan and reports, they are a permanent element of whitepapers.

However, the strategy is verified quite often and it is usually a positive change, because it meets the needs of the market, fluctuating indicators and new legal or financial realities. Particular startups that struggle to survive month by month need to be flexible. Time for pivot, or dynamic payback, is desirable and when the startup does not notice it, it means very bad management.

Pivot must be an element perfectly calculated by the managers - it is obvious that they are closest to the strategy and know best what is beneficial on the startup road map.

If you are an investor, you want the investment to bring the expected income, so in the vast majority of cases you also want pivot. Whether on the stock exchange or when managing a startup, pivot is always a key moment, the point from which you can start the game from scratch, but always for the benefit of players.

Yatomi, it's worth adding that Pivot also jumped into the dictionary of stockbrokers, especially those who trade overnight. In working to multiply their investments, they need to assess the marginal points of cryptocurrency return on a daily basis. These points allow you to determine the times of entry and exit from the market and determine the range of market volatility. Most analysts calculate combinations of key price levels for determining these points, and it all depends on the calculation models they use.